In most French mid-sized companies, a large share of employees have no professional email address. Information doesn't reach them — and no one really measures it. This white paper documents how METRO France turned this situation around in three years, with a team of 3 and no massive budget.
What you'll learn:
- Why email is no longer enough to reach your frontline teams
- The 5 mistakes most mid-sized companies make (and how to avoid them)
- METRO France's transformation in 3 acts: audit, launch, structuring
- The 6-step method you can replicate in your organization
- The KPIs to present to your HR Director / CEO to win buy-in
- The 100-day plan, week by week
In market halls, warehouses and workshops, your frontline employees don't read your emails. Not out of lack of interest, but because the channel isn't suited to them.
METRO France, with 9,000 employees across 99 locations, solved this problem with a team of 3 and no XXL budget.
This white paper (in French) documents their method, step by step.
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